They can play different roles, regardless of whether they play the game or not, and agree to abide by them by signing the #KipstaAmbassador Charter. These roles include promoting football through the organisation of events, sharing their experiences on social media, learning about products and training others in them, and co-creating the brand’s ranges and services. Players test boots, clothing and the accessories they use in playing football every day: 11-a-side, 5-a-side, futsal, beach soccer, etc and give their opinions on each of them to the design teams.
The Football Ambassador shares the brand values of fair play and respect for the game, coaches and players. In the process, Kipsta confirms its desire to be a brand that is created by fans "for and with" football lovers.