We worked with several local artists during the filming of the presentation video for the new Viralto range.
The idea of the film, as you will have understood, was to highlight the parallel between football and art. And for this, what better way than to call on real artists.
The film's music was specially composed by Jelly Bean, a northern pop band.
The film highlights the parallel between football and painting. Kipsta chose the artist XYRO to create a custom-made work for him. Several shots of the painter creating his work appear in the video.
A dance troupe also created a choreography especially for the occasion, with movements that are also reminiscent of football gestures.