Growing popularity and better products
More and more women are playing football and more and more of them are following it too. TV rights to national and international competitions are becoming increasingly lucrative. Women's matches are attracting large TV audiences too. In 2011, for example, some 2,325,000 tuned in to watch France's Women's World Cup semi-final.
Our women's football product manager, Zohra, points out that the media coverage that the women's game receives today was non-existent ten years ago. That is a sign of how much women's football has come on. The game needs to continue developing, though, and one way of achieving that is by making it easier for women and girls to play football. “When little girls start playing football and want to get some gear, they shouldn't have to go and buy the same products as their brothers,” said Zohra. So why specific clothing for women? Our product manager has a humorous reply to that question: “Can boys play without underwear? No, they can't, and for a girl it's impossible to play without a bra.”
At Kipsta we have developed a range of clothing and accessories especially for young girls and women so they can be at their best when playing the game they love. Female football players will find boots made just for them at their Decathlon store, boots that are made for more slender feet. Our products have been co-designed with Marinette Pichon, France's leading all-time goalscorer. Her experience, knowledge of the game and desire to help develop women's football cannot be denied. As Marinette says, Kipsta is the “only brand that is doing what needs to be done to develop a range designed for women only".
In conclusion, we've got only one thing to say: long live women's football!