The design stage proper
Once they've received the brief, the design phase begins. The project team's aim is to think about how the product can meet the requirements of the specifications, while taking into account any constraints. A price is specified, which limits the design costs. The boot also needs to complement the other products that are already available in stores and online.
Based on this, the designer will start brainstorming and will come up with several design options, while the product engineer will explore which materials would work with these designs. Their mission is to make sure the boot meets the cost and quality requirements, as well as the deadline. Nothing is left to chance, be it comfort, grip, ball feel or weight. Everything is carefully studied so that the final product will fully meet expectations.
A few months after the start of the project, it's time to present the first prototypes. The designer will show us their initial designs, along with a prototype. At this point, we decide on the direction in which we want to go and make sure the product is still feasible with regard to the original requirements.
The next step is to present an almost-finished prototype, in several colours, to the entire project group. This is also when we get the results of our first tests - be they among customers (to test the fit) or in the lab - which enables us to approve the materials and prove that the product will be of good quality.