A FRENCH REVOLUTION INSPIRED BY THE CIRCULAR ECONOMY
In developing its new eco-designed football boot, the Traxium Compressor (recycled, recyclable, made in France and with a longer lifespan than most other football boots), Kipsta received support from ADEME (French Agency for Ecological Transition) and from the Pays de la Loire region.
KIPSTA REWARDED FOR ITS COMMITMENT TO A CIRCULAR ECONOMY
For many years now, KIPSTA has been committed to reducing its environmental impact. Some 80% of the brand's clothing range will be eco-designed by 2022. Aside from its football apparel, which accounts for a significant percentage of sales volume, KIPSTA aims to offer 100% eco-designed products by 2026.
The Traxium Compressor, the DECATHLON football brand's revolutionary new boot, will be no exception to that rule.
WHY IS IT A REVOLUTION ?
Have you ever heard of a football boot that offers a ten-year guarantee against sole separation? The answer is no, because there's never been such a product on the market before. When it comes to boots, sole separation is one of the biggest equipment problems that football players face. In response, KIPSTA invested in R&D and came up with a solution: the Traxium Compressor.
A FRENCH REVOLUTION INSPIRED BY THE CIRCULAR ECONOMY
Recycled, recyclable, made in France, and with a longer lifespan than the average football boot, it has a greatly reduced environmental impact.
A product that emerges from patented technology needs a little know-how, which is why DEMGY, which delivers sustainable and smart plastic solutions, was chosen as the production partner for the Traxium Compressor.
The boot will be designed and made in France.
FRANCK DUMAITRE, REGIONAL DIRECTOR ADEME "PAYS DE LOIRE"
"Recycling end-of-life plastic products and using them to make a new football boot designed to last up to three years longer ties in perfectly with ADEME's circular economy drive. This exemplary initiative is supported by the ORPLAST support plan, which is centred on the recycling of plastic."
CHRISTELLE MORANÇAIS, PRESIDENT OF THE "PAYS DE LA LOIR REGION"
"There is a double message behind the launch of this Kipsta football boot, which is 100% recyclable and made in the Pays de la Loire: the circular economy is both a driver of sustainable development and a creator of jobs in our regions. Since 2019, we have been working with DREAL (the Regional Environment, Planning and Housing Agency) and ADEME to develop the circular economy in Pays de la Loire by funding innovative projects designed to preserve and enhance resources. We are immensely proud to see the specific implementation of the common call for proposals, which is benefiting our local economy and a new way of consuming."
MEDIA CONTACTS
Kipsta
Sylvain Creïs
[email protected]
