This is one of those technical skills that no-one who knows football will forget - "the Panenka by Zidane" - during the final of the 2006 World Cup.
For KIPSTA, the "Panenka" project is what drives us everyday, a team-developed way of life - our raison d'etre.
Here you can find out what is the raison d'etre for KIPSTA, Decathlon's brand name for its Football products.
KIPSTA's "Panenka" project is rather like a "pre-Match pep talk", but which lasts much longer.
Here we discuss many things - what ATTACKING STRATEGY to use, players' AUDACIOUS and AMBITIOUS positioning, our OPEN and ATTRACTIVE mindset, the design of even more TECHNICAL and LONG-LASTING products, the CONFIDENCE that each member of our GROUP of FOOTBALL ADDICTS can bring, not forgetting that touch of MADNESS which is one of our characteristics in search of the company's objectives: Attract more and more footballers throughout the world, men and women.
Attract more and more footballers throughout the world, men and women.
DESIGNED FOR AMATEUR FOOTBALL PLAYERS, ENDORSED BY THE PROFESSIONALS
Within KIPSTA, we have very clear objectives: assist and improve your regular enjoyment as a player and increase the time you spend on the pitch through the use of the products which we design and build for your enjoyment.
Whether you are a beginner or an established player, it's by watching you in a match or at training that we are able to design and manufacture products that are best suited to your way of playing football, and this at very competitive prices.
From Garden to Club...
From Beginner to Expert...
From Changing room to Pitch.
Let's continue our story with these 3 simple tactics:
For us at KIPSTA, an "excellent" product needs to be:
- Technically superior (through its component parts, and its specific design concepts, etc.)
- Long-lasting (from the design process as well as the product's life expectancy).
- Accessible (at an affordable price and available throughout the world).
They are all products which are tested and commended (by our test site, by our technical partners and by our ambassadors, etc.).
And finally, they are for the most part ground-breaking products.
Find out more about Kipsta's role as a product design force!
The products used by our Technical Partners, professional football players who play in official competitions (French Leagues 1 and 2), are the same products that are on sale in Decathlon stores' football departments (or on our website)
- same conception
- same design
- same technically advanced components
- at a price affordable by all
"DESIGNED FOR AMATEUR FOOTBALL PLAYERS, ENDORSED BY THE PROFESSIONALS"
For example:
- Jean Louis Leca, goal-keeper for RC Lens (French League 1) uses F900 gloves and wears Viralto boots
- Yannick Cahuzac, Central defender for RC Lens (French League 1) plays with Viralto and CLR boots.
- Christy Gavory, Captain of the RC Lens ladies' team plays with Viralto+ III
When we talk about experience at KIPSTA, we are talking about real"experience" in our stores but also "IT experience" on our website, with the quality and range of products on offer, the product advantages which are tested, compared and demonstrated, in order to reassure you as to their quality, but also through our creative service offerings such as:
- Decathlon Coach => offers football training programmes for coaching and training using individual training sessions.
- Decathlon activities => to help in finding football-relayed activities near you
comprising:
- our KIPSTA team, our Community of Internal Ambassadors, our Technical Partners, our external Community of testers and Co-creators.
- our industrial panel which helps us in our everyday activity working on finding solutions for any problems arising
KIPSTA supports football development around the world (Kipsta Academy, Technical Partners, Danone Nations Cup, etc.)
Check out our videos, featuring the stand-out products that Kipsta has developed for you, to assist or improve your daily football experience on the pitch, but also to increase the time you can devote to enjoying your passion for football.
"FOOTBALL IS MY PASSION and it FIRES ME UP...
because it is one of the sports most practised throughout the world. It is popular, universal, suitable for all ages, a generator of passion and a creator of social relationships. It is one of the rare sports that can generate both individual and collective emotions, going as far even as triggering national fervour! It is a sport that fosters team spirit and reminds you that the team is greater than the sum of its parts. It also engenders perseverance and helps develop technical, physical, psychic and mental strengths."